Leaflet Distribution

Flyer Drop Response Rates

Posted at April 23, 2013 | By : | Categories : Leaflet Distribution | 0 Comment

Carrying out leaflet drops is one of the best ways to promote your business. Response rates to flyer drop can often be low, but this method of advertising is inexpensive and very good at getting people interested in your service or product. Leaflet drops allow you to reach your target audience and earn you a significant return on the money you invested originally. Determining what your response rates will be is impossible, but by choosing the right leaflet distribution company, you increase your chances of carrying out a great flyer drop campaign. To carry out a successful leaflet campaign, it is important to create an aesthetically pleasing and well-designed leaflet. The quality of your leaflet can ultimately determine the success or failure of your marketing efforts.
flyer drop

Response rates to leaflet drops and business types

The response rates to leaflet drops is different for every business when you take into consideration the type of business you have and what you have to offer. Flyers and leaflets that are prepared for hair salons and restaurants will receive more attention than flyers that are designed for a driving school or a landscaping company. Both can capture a lot of attention and generate business, in spite of the differences.

Response rates to leaflet drops and earned revenue

If every visitor to a restaurant spends roughly €40.00 in response to leaflets that were delivered to their door, you can make a serious income. If a restaurant gets 100 visitors, profits would translate to €4,000 in revenues as a result of their leaflet marketing endeavor. If you distributed 10,000 leaflets through a share-plan leaflet distribution company, you would pay €450 for the distribution and €200 for printing and design. This price will vary, based upon how the paper’s thickness and how complex your design is. In this endeavor, you would invest a total of €650 and make €4,000.00 in revenues.

If a landscaping company chose the same leaflet drop campaign as a restaurant, the public’s response to that campaign would be much lower. More people want a good meal than a good landscaper, so the response rate to a landscaping leaflet drop would be much lower. Those who hire the landscaper will pay a lot more money than someone who responds to a restaurant’s ad. If you receive seven or eight responses to a distribution of 10,000 leaflets, chances are that you will get about two customers. The revenue earned for these jobs can range between €1,000 and €10,000.00, so companies still earn a significant income from their original investment.

Take the driving school as an example. The response rate to leaflets distributed by a driving school is going to be significantly lower than the response rates for the restaurant. However, the response rate for a driving school is going to be higher than the response for a landscaping company. The restaurant will see a significant increase in business than the other two would. The restaurant will get return customers and will consequently continue to make money. If a few people respond to a driving school ad, and each lesson costs €20.00, you make €20.00 each time a customer comes back.

Ensuring a great response to your leaflet drop

It’s difficult to know what the response to your leaflet drop will be, but your approach and knowledge about your market will have a significant impact on the success of your campaign. Taking the right approach to your leaflet drop campaign will make or break the success of your campaign. Delivering a high quality leaflet will increase your chances on getting a great return on your investment.

As with any company you hire, you will need to investigate the company you seek to hire. If the company does not have many reviews, you probably should not hire them. If you pick the wrong company, you will get a low response rate. That’s why it’s so critical to check reviews and talk to people who have worked with that company before. Many national companies outsource their distribution services to outside companies, so you may not get optimal results. Local companies do the work themselves. They are also more familiar with your local area.